Social Media Growth Marketer - Instagram

Marketing · Dallas , Texas
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

Title: Social Media Growth Marketer - Instagram

Reports to: SVP of Marketing

 

We are looking for a social media expert with a deep rich knowledge of Instagram - performance, tracking, content curation and operations - who knows the best practices to make this channel even more wildly successful and drive users into or download the LTK app.


We are seeking a Instagram growth marketer to maintain and grow our LIKEtoKNOW.it instagram handles and drive content that is forward-thinking in the social media space. This position will be responsible for managing engagement with all Instagram post content and social video for maximum reach, relevance, and effectiveness that ultimately drives users into the app. This encompasses utilizing photos, video, live and edited/pre-recorded content.  In addition to developing Instagram-specific content plans, activations and partnerships to drive buzz and viewership, this candidate will define best practices and maintain a weekly calendar for content and posting priorities.


While working with analytic tools to track performance, this role will make recommendations on how to best optimize content, grow/expand the handles, manage community inquiries. and respond to/manage the LTK community. Familiar with the principles of content production, this candidate can create both image and video development to brand guidelines. You are also able to identify and promote pop culture trends that exemplify the diversity and richness of our influencer community and encourage reach and virality. The candidate has exceptional client service - frequently interacting with our influencers and consumers - delivering against the highest of expectations for the LTK Brand. The best candidate will leverage their expertise in Instagram to enhance our handles, curate content to engage/gain followers, and measure performance to optimize posts.


While their responsibilities will be primarily Organic Social in nature, this role is expected to work collaboratively with marketing, PR, business units and legal teams to align company messages, promotions, and goals.


In addition to the above, a successful candidate in this role:

  • Will know every Instagram update and product release 
  • First adopter of social media products and channels
  • Pop culture guru - know all the latest
  • Strong editorial eye 
  • Believer and understanding of influencers
  • Baseline understanding of what we do/don’t on our handles


Requirements:

  • Media or magazine experience a plus
  • 6+ years of managing social media in a professional work environment for a business including; analytics and how to measure channel performance
  • A healthy balance of right and left brain skills -equally comfortable talking performance as well as creative require
  • Comfortable with the 24/7 nature of social media and the need to be responsive beyond traditional hours of 9-5.
  • Must be willing to do industry research and upload images with quotes and images that creates to our brand


Metrics:

  • Handle growth
  • Traffic
  • App download 


Location:

The role can be home based if not located in Dallas. 

 

Want to see what it is like inside rewardStyle HQ?  
https://youtu.be/U39GQ0f7UMI


About Us:

Since 2011, rewardStyle has fueled the arrival of a new influence on the retail industry: professional content creators. By providing the innovative technologies, strategic growth consultancy and partnerships necessary to empower a global network of 50,000 premium lifestyle content creators and 4,500 retailers, rewardStyle is making a tangible impact on global e-commerce sales. In 2018 alone, rewardStyle Influencers drove more than $1 billion in online retail sales to our brand partners. 


LIKEtoKNOW.it, rewardStyle's consumer-facing shopping platform which makes thousands of pieces of original influencer content actionable each day for millions of consumers worldwide, was launched in 2014. In March 2017, the game-changing LIKEtoKNOW.it app was launched, featuring a proprietary technology that allows consumers to instantly shop their screenshots of influencer-created imagery anywhere they discover it across social media and the mobile web. Only 9 months after launching, the LIKEtoKNOW.it app hit 1 million registered users, outpacing the launch-year user acquisition rate of some of today's most popular content discovery apps.


Honored as one of the 50 Most Innovative Companies in the World by Fast Company, rewardStyle has redirected the lifestyle publishing industry and contributed to the professionalization and financial independence of thousands of influencers worldwide, enabling them to earn meaningful revenue on their digital content and ultimately empowering them to grow their small businesses into internationally-recognized brands.

 

Location During COVID: Fully remote until further notice.


COVID Working Status: 

The health and safety of our employees remains the number one priority at rewardStyle during COVID-19. In an effort to keep our employees and their families safe during this time, we have temporarily closed our brick and mortar offices to all employees. The entire company is working remotely until further notice.

What's in it for you?

  • Interesting problems to solve
  • Competitive comp and benefits including 401K 
  • Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
  • Disrupting the retail industry! 
  • Work and workout from home with our live Virtual Fitness Classes! 
  • Virtual Company Happy Hours and Virtual Team Events! 


What you have to look forward to when we are back in the office! 

  • Fully stocked bars and kitchen (free snacks all day!) 
  • Catered meals weekly  
  • Monthly Chair massages
  • Laidback office environment 
  • Monthly themed Happy Hours! 
  • Free access to state of the art gym in our Dallas HQ
  • Free Covered Parking on-site at our Dallas HQ

 

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rewardStyle is an Equal Opportunity Employer.

We are not offering sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B;  authorization to work in the U.S. is a precondition of employment.

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of rewardStyle are considered property of rewardStyle and are not subject to payment of agency fees.

Thank You

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  • Location
    Dallas , Texas
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level